Objective

To build a high-converting outreach system that consistently delivers qualified leads and booked calls, enabling sustainable client acquisition and revenue growth.

Zaniver is a digital marketing agency aiming to scale rapidly by leveraging automation for outreach, lead generation, and appointment booking.

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What we've done
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1. ICP Development : Defined the Ideal Customer Profile, focusing on small business founders with 1–10 employees in key regions.
2. Messaging Framework : Crafted personalized, high-converting outreach messages designed to engage and convert.
3. Prospect List Generation : Built targeted lists combining ICP insights with high-value market segments.
4. Automation Setup : Deployed Omni’s automated outreach system to enable high-volume, personalized campaigns.
5. Campaign Execution : Launched and managed outreach campaigns, tracking performance and refining strategy.

Creative Process

1. Research & Strategy : Analyzed the client’s market challenges and audience to design a scalable outreach framework.
2. Content Crafting : Created authentic, personalized outreach sequences that improved engagement and response rates.
3. Automation Setup : Implemented automated messaging workflows, ensuring efficiency without losing the human touch.
4. Optimization : Continuously tracked metrics, refining targeting and messaging for higher conversions.
5. Delivery : Ensured a steady flow of qualified calls and opportunities, freeing the client to focus on closing deals.

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Results

The campaigns delivered 15+ booked calls and 2+ closed deals in the first few weeks. Engagement rates improved significantly thanks to personalized automation, and the client reduced time spent on manual outreach by over 70%.

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Conclusion

By leveraging research-driven strategy, personalized content, and Omni’s automation, Zaniver transformed outreach into a scalable growth engine. They now operate with a steady flow of qualified leads and booked calls, positioning them to scale revenue while focusing on what matters most closing deals.