Objective

To create a LinkedIn outreach system that highlights Josh’s expertise, builds credibility in the EdTech space, and delivers consistent, qualified client consultations.

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What we've done

1. ICP Development : Defined the target audience within EdTech professionals and decision-makers.
2. Messaging Framework : Built highly personalized outreach sequences that communicated Josh’s value clearly.
3. Content & Credibility Building : Enhanced Josh’s profile with insights, testimonials, and thought-leadership content.
4. Campaign Execution : Deployed a targeted outreach campaign highlighting Josh’s experience and results.
5. Performance Tracking : Optimized based on engagement and conversions to maximize ROI.

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Creative Process

1. Research & Strategy : Analyzed the EdTech market to differentiate Josh’s coaching services.
2. Content Crafting : Produced messaging that emphasized Josh’s proven results and genuine coaching approach.
3. Automation Setup : Implemented a structured outreach workflow with credibility-driven content.
4. Optimization : Refined outreach and engagement touchpoints based on market feedback.
5. Delivery : Drove qualified consultations and positioned Josh as a leading authority in EdTech coaching.

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Results

In just 6 weeks, Josh closed 7 new clients and generated over $20,000 in revenue. The campaign also elevated his industry presence, establishing him as a credible, go-to advisor in the EdTech sector.

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Conclusion

Through a combination of targeted outreach, personalized messaging, and strategic credibility building, Josh transformed his coaching practice into a scalable business. The partnership showcased the power of authentic, strategy-driven outreach in creating immediate revenue while building long-term authority.