Objective

To replace Greaton’s referral-based, inconsistent pipeline with a scalable cold outreach system that delivers predictable client acquisition, higher ROI, and long-term business growth.

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What we've done

1. ICP & Targeting Strategy : Collaborated with Greaton to refine and experiment with buyer personas, ensuring precision targeting.
2. Cold Outreach Infrastructure : Built a structured outreach system from scratch, integrating LinkedIn and email automation.
3. Messaging Development : Crafted and iteratively tested high-converting outreach copy, optimized in real-time.
4. Automation & Follow-ups : Set up automated touchpoints to nurture prospects and reduce manual workload.
5. Ongoing Support & Strategy : Provided continuous optimization, real-time pivots, and strategy calls to maximize performance.

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Creative Process

1. Research & Strategy : Studied healthcare industry decision-making timelines to design an outreach model suited to long sales cycles.
2. Content Crafting : Developed persuasive messaging frameworks that communicated value quickly and resonated with healthcare decision-makers.
3. Automation Setup : Integrated LinkedIn and email outreach systems to create consistent prospect engagement.
4. Optimization : Iterated on copy and targeting using feedback and live campaign data.
5. Delivery : Scaled Greaton’s pipeline from referrals-only to a predictable, automated client acquisition engine.

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Results

Greaton experienced rapid traction from the very beginning, securing their first lead within days of launching the campaign even during the holiday season. Within just two months, the system had generated over 100 qualified discovery calls, creating a strong and consistent pipeline of opportunities. The campaign has already delivered a 7X return on investment, far surpassing industry benchmarks.

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Conclusion

By building Greaton’s outreach infrastructure from the ground up and combining it with iterative optimization, Omni transformed an unstable, referral-dependent pipeline into a predictable growth engine. With 7X ROI already achieved and 20X on the horizon, Greaton now operates with confidence, consistency, and scalable results in a highly competitive healthcare sector.

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