Objective

To build a high-converting LinkedIn outreach system that consistently delivers qualified leads and client appointments, enabling BoodleBox to expand its presence in higher education and drive adoption of their AI-driven educational solutions.

BoodleBox is an EdTech company focused on integrating collaborative AI in college classrooms to enhance learning while addressing the challenges posed by rapid AI adoption.

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What we've done

1. ICP Development : Defined BoodleBox’s Ideal Customer Profile, targeting deans and key decision-makers at universities.

2. Messaging Framework : Crafted personalized LinkedIn messages highlighting BoodleBox’s unique AI-driven solutions for education.

3. Prospect List Generation : Built hyper-targeted prospect lists combining ICP insights with decision-maker data.

4. LinkedIn Profile Optimization : Optimized BoodleBox and team profiles to maximize credibility and engagement.

5. Campaign Execution : Launched outreach campaigns using LinkedIn automation, tracking, and continuous testing.

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Creative Process

1. Research & Strategy : Analyzed the higher education market, competitors, and pain points to design a targeted outreach approach

2. Content Crafting : Developed personalized messaging sequences emphasizing BoodleBox’s value proposition, boosting engagement.

3. Automation Setup : Implemented LinkedIn automation workflows with segmented prospect lists to scale outreach efficiently.

4. Optimization : Monitored engagement metrics and refined messaging, targeting, and delivery for maximum conversions.

5. Delivery : Ensured a steady flow of qualified calls and opportunities, allowing BoodleBox to focus on closing deals.

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Results

In just over a month, we delivered 25–35 high-quality leads, with 75% classified as sales-qualified. The campaigns achieved a 90% conversion rate to calls with a very low no-show rate, while also generating strategic introductions that expanded BoodleBox’s network within higher education. By streamlining outreach and reducing the time spent on manual prospecting, the client was able to focus more on closing deals and accelerating growth.

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Conclusion

By combining research-driven strategy, humanized messaging, and smart LinkedIn automation, we transformed BoodleBox’s outreach into a repeatable growth engine. The client now operates with a consistent pipeline of qualified leads, enabling scalable business growth and stronger engagement with key decision-makers in the EdTech sector.